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Customer Case

Sales force management

Distribution

Sales force management

The marketing of fast-moving consumer goods through large-scale retail requires a methodical and rigorous monitoring of sales points and purchasing centers by specialized sales forces.

The platform we have built eases the management of visits, reports, and the scheduling of appointments for sales persons.

The designed and user friendly dashboards offer a graphic data visualization to enable brand product managers to measure the performance of sales representatives and optimize their visit programs.

Good to know!

According to a recent study, effective in-store merchandising management can lead to an average 20% increase in sales, by optimizing product layout, promotions and customer experience.

According to a survey conducted among representatives of major brands, nearly 70% of them believe that tracking the effectiveness of merchandising campaigns is essential for assessing return on investment and improving marketing strategies.

An analysis of data from multiple retailers revealed that regular replenishment of demonstration products in stores can significantly increase customer conversion, with an average sales increase of 30%.

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The sales process in large-scale retail is becoming increasingly complex

Each retail chain has its own purchasing rules and strategy, and only seasoned sales professionals can assert and negotiate with the buyers.
The negotiation elements are diverse. Sellers must highlight the advertising investments made across all advertising media. They must judiciously offer merchandising, presence in promotion brochures, endcap displays, and of course, increasingly lower prices to compete and secure significant purchase commitments. In fact, when market leaders commit, the volumes are impressive and dream-worthy.
This sales expertise is rare, and the trend to outsource it is becoming increasingly common. Upsell is a leader in this market and has entrusted Tocndix with the development of tools that will add value to their services.

An innovative and effective solution made by Tocndix

Tocndix’s value proposition for this challenge is a software suite designed to meet the specific needs of our Consumer Goods clients. Our solution provides a mobile platform for in-store sales representatives and campaign organizers, enabling the measurement of performance and impact of operations, optimizing costs and logistics, and saving time while improving efficiency.
Field teams can collect and share real-time information, enhance their communication with campaign organizers, and increase productivity.
Major brands can thus better understand the real-time impact of merchandising in retail outlets. Resulting in improved business outcomes.

Tocndix puts its talents and methods at the service of major brands and distribution.

The Agile working method, including on the client side, ensures close collaboration with our clients throughout the development process.

Our expertise in Low-Code development on Mendix and our knowledge of the functional domain enabled a very rapid deployment of this suite.

Finally, our software solution for the distribution sector has allowed our clients to stand out from the competition, save time, reduce costs, and achieve improved business results.